If you are going to spend money advertising your vacation rental property on vacation rental websites, you want to make sure it is a success. Here are 5 things you can do to  ensure you receive the most “bang for the buck”.

1.    Be Realistic When Setting Rental Rates.  If you want your vacation property to rent, you must be realistic and optimistic, but not greedy! Set realistic rental rates for your property and ensure that the rates are correct on the site(s) where you advertise. You can easily research comparable properties in the same location as yours in order to get a good idea of the rental rate you should charge. Only charge a premium if your property has some distinct features. And, be willing to discount your property on occasion as needed. In this business, if you lose money for a week long rental, you can’t make that up!

2.    Check Your Email Often.  If you plan to use  an internet vacation rental property website, remember your users. They are typically Internet “savvy” and probably check their e-mails frequently…especially if they have requested some info. Also, be sure your phone number is listed on sites that allow you to list it, since some potential renters prefer to just call you directly, so be sure to check phone messages.

3.    Take Action and Respond Immediately.   Vacationers looking for rental properties online usually see a few properties that are of interest to them and then contact those owners. The faster you respond, the better chance (most of the time) you have of winning them over. There are many stories of vacationers who rented properties in the past and because it took an owner 24 hours or longer to respond, the vacationer  had already chosen another property. A timely and efficient response gives the renter confidence that the rental experience will follow suit.

4.    Keep Your Listing Details Up To Date and Complete.   Be sure that your listing details are kept up to date and are complete. Review your online listing frequently to be sure that your contact information is up-to-date. Also, be sure that it is accurate on the description of your property and its amenities. This will help you with repeat customers, but will also keep you out of trouble with rental contracts or laws in regards to such things.

5.    Post Spectacular Photos.  It is true what they say, “a picture speaks a thousand words”. Remember, renters are considering staying at your rental based (most of the time) solely on your pictures and your word. The more pictures to help them be comfortable with the decision, the better.   The more pictures and the prettier, the better. Be sure to have pictures of your rental amenities such as a pool, the beach, a mountain view, the lake or a golf course - these are top vacation rental sellers!